That’s right, it’s shameless cross-promotion day!

I wrote this article over at LAist about a live-in fitness program in Santa Monica that has a special sub-program (what, it’s a word) just for brides. Yes. So brides can lose copious amounts of weight before their special  day.

Listen - if that’s what you want, I say more power to you. But what’s interesting (and not that surprising) is the attitude of the guy who runs it, which is basically that every bride wants to be thin on her special day. The dude was completely oblivious to what an a-hole he sounded like saying things like “no one ever dreams of being overweight on their wedding day.”

I shit you not.

Way to capitalize not just on the wedding industry, but on the weight-loss industry! I mean, really - two of the biggest things that bank on making women feel like shit about themselves, and he pulled off a comment like that with absolutely zero irony.

It’s actually kind of impressive :)